John O’Brien’s passion and experience in franchising and the pool industry is difficult to rival. Poolwerx’s commitment to excellence is evident in its rigorous franchisee selection, its thorough franchisee training and support, and its focus on pool health and safety. The company has operations throughout Australia, New Zealand, and the US, with further international expansion on the horizontal.

In this interview, John O’Brien explains his journey from starting Poolwerx 30 years ago and its growth into a multi-award-winning business and the world’s largest franchise pool service brand. John’s passion and experience in franchising and the pool industry are hard to rival. He says, “You can have the best brand, sales, or technology, but it is the team of 2,000 people that deliver that to the client … if they aren’t happy and trained and recruited well, then it all falls down.”

Read the complete interview from Clairfield Outlook 2023: How do you define success? here.